Launching a digital product from scratch is a rollercoaster. You spend months (or even years) developing something you believe in 100%, but then the moment of truth arrives and… What if users don’t use it the way you expected? Or if investors still aren’t convinced?
If you’re starting your startup, you’re probably familiar with some of these issues:
- Your product isn’t connecting with users: It might not precisely solve their problems, or there may be barriers in the experience slowing down adoption.
- You struggle to convince investors: They’re looking for startups with solid, well-defined products that demonstrate deep market knowledge.
- Your growth has stalled: You’ve gained some traction but can’t scale due to a lack of a data-based strategy.
Before continuing development, scaling, or seeking investment, you need to answer these questions:
- Does your product solve a real problem for your users?
- Is the experience intuitive, or are there frictions pushing people away?
- Do you have clear priorities and a roadmap to optimize resources?
If you can’t answer all these questions, you need to audit your product before moving forward.
At Audax Studio, together with EDIH Madrid, we help you with two key and funded audits (yes, free of charge):
🔍 UX Audit → We analyze and review whether your digital product complies with UX and usability best practices to detect issues and propose improvements.
📌 Product Definition Audit → We help align your product with the market, define priorities, and ensure everything is planned before scaling.
Both are designed for early-stage startups and SMEs needing clarity before taking the next step, but they also adapt to more established projects or platforms.
If you want to know how we can help you, stick around — we’ll explain!
UX Audit: Identify and resolve user experience barriers
The UX Audit is an in-depth analysis of how users interact with your digital product. More than checking whether “it looks nice,” we focus on how usability best practices are being applied. The goal is to spot improvement opportunities in each screen, feature, and interaction, ensuring that everything works clearly, efficiently, and consistently.
Kick-Off: Let’s get to know each other
We start by understanding your vision and the concerns you have. In this initial meeting, we’ll ask questions about your product and let you explain in detail where you stand.
We want to hear directly from you — what users are saying, what recurring issues you’ve identified, and your main challenges. This first step is key to aligning expectations and making sure our recommendations are fully focused on solving your needs in the most efficient and effective way possible.
Competitor Benchmark
Here, we analyze in detail what your competitors are doing and which opportunities you might be missing. We study their strengths and differentiation points to identify areas of improvement and potential competitive advantages.
- We break down every screen of your competitors’ platforms. One by one, we analyze what elements they have, how they’re organized, how they structure their information architecture, and what their strengths or weaknesses are. We also identify best practices you can incorporate into your product.
2. We create a comparative feature table. This way, you’ll clearly see how you differ from competitors and which areas to strengthen.
This insight not only gives you clarity but also a strategic edge to stand out in your market.
UX Audit: Full review of best practices
Now it’s time to analyze your product. We literally break down every screen of your platform and assess each detail using a checklist of more than 200 key points. It’s not just about whether the text is readable or the buttons are well-placed — we go further, evaluating the user experience from different angles.
We start with a common base of over 162 general elements, applicable to any digital product: homepage, navigation, forms, visual structure, content, system feedback, search, etc.
From there, we tailor the audit based on product type:
- Ecommerce (+42 specific points): We review key aspects like product listings, product pages, cart, checkout, wishlist, and order confirmation.
- SaaS (+102 specific points): We focus on onboarding, notifications, data and subscription management, core flows and tasks, and even customer support.
This exhaustive check helps us identify both immediate issues and areas for improvement — so your product doesn’t just work, but truly resonates with users.
UX Report and Conclusions
All this information is turned into a clear, visual, and actionable report. Our goal is to help you understand what to do next — which changes to prioritize, what to implement first, and how these changes will impact your product.
Digital Product Definition Audit
This service is aimed at startups looking to shape their digital product from a strategic perspective. Do you have a clear idea of where you want your product to go? Do you know which features to prioritize and which can wait? We help you answer these questions and structure your product to create real impact. The process includes two main phases: research and definition. What exactly do we do in each one? Keep reading!
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Research
Stakeholder meetings
We start by bringing together the key members of your team. These sessions aren’t just to “talk about the project” — they’re to align expectations and make sure everyone is on the same page. What’s the main goal of the product? What problems are we trying to solve? These questions guide us throughout the process.
Competitor Benchmark
As in the UX Audit, we break down your competitors’ screens and features. But here the focus goes beyond design: we aim to understand the strategies they’re using and how you can stand out from them.
We talk to users (and really listen)
We conduct surveys to understand what they like, what they’d improve, and—most importantly—what truly brings them value and makes them keep using the platform.
But we don’t stop there: we also carry out in-depth interviews to discover their frustrations and real needs. Sometimes people can’t explain what they want… but we know how to uncover it.
We put them to the test
There’s nothing like seeing real users interact with your platform. We observe them in action to spot blocks, confusion, and any detail that might disrupt the experience. This is how we find issues you might never have imagined.
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We turn data into strategy
All the information we’ve gathered becomes useful insights—not just a boring report that gets forgotten. We provide clear answers: what to improve, what to change, and what to prioritize.
We define Buyer Persona and User Persona
In other words, we create realistic profiles of your platform’s users—not just assumptions. This way, every decision you make is based on data, not opinions.
We write user stories
This is the most important deliverable from the audit, as it answers many key questions: What do your users do on the platform? What do they expect to achieve? How can we make their journey easier?
Each user story describes a user’s need or desire that will be met through a specific feature in the system.
A user story usually follows this format:
- As a (type of user),
- I want (this feature or action),
- So that (benefit or purpose).
Let’s make it clear with an example:
This format helps us understand who is requesting the feature, what they need to do, and why they need it. The goal is to create stories that are easy to understand and guide the team in developing the right functionality.
MosCoW Prioritization
If you’ve ever felt overwhelmed by how much your product needs, this tool is for you. It helps us prioritize features into four categories:
- Must Have: Absolutely essential.
- Should Have: Important, but not critical.
- Could Have: Nice to have, but not urgent.
- Won’t Have: Can wait or be discarded.
This system lets you focus on what really brings value without wasting time or resources.
We design intuitive navigation
We organize content and features so users can find what they need effortlessly. A good information architecture is key for a smooth experience.
We use User Flows to ensure the process is smooth, logical, and efficient
We visualize how users navigate the platform, from entry to goal completion. This helps us eliminate friction points and ensure better flow.
We create a realistic roadmap
We define delivery milestones, timelines, and the order of priorities. This way, development won’t turn chaotic, and you’ll have a clear and actionable plan.
The first step toward your digital product’s success
At Audax Studio, we understand that each startup faces unique challenges. That’s why our audits are designed to offer a clear, practical view of your digital product. From improving the user experience to defining a strategic roadmap, these services — funded by EDIH Madrid — are a unique opportunity to transform your product at no additional cost.
Ready to take the next step? Get in touch and let’s discover together how to optimize your product to scale and stand out in the market.
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